Welcome to AdCademy
Offering bite-sized creative presentations and workshops designed to help you improve your ROI, and get increased performance and optimisation through creativity.
About
In this digital age, communications have become technology focused, with the principles of good creative thinking becoming secondary. This has led to the neglect of best practices which are the foundation of all creative communications from traditional advertising to digital channels.
AdCademy offers bite-sized creative refresher sessions and workshops designed to get back to the best practices of creative advertising, and help you ensure better ROI on your marketing spend. AdCademy is all about back to basics.
Practical, proven methods for producing better work, from a creative perspective.
Chris Kyme
Chris has over 40 years of experience as a creative director, beginning his career in London as a copywriter, eventually moving to Asia to work for agencies such as Leo Burnett, Grey and FCB, where he was regional creative director for Asia, and appointed to the worldwide creative board. He maintains a passion for great creative work to this day, and currently runs his own creative agency, Kymechow, based in Hong Kong.
Topics
Our topics are designed to help you improve performance through creativity, for both clients and agency staff. From briefing and evaluating creative ideas, use of strategy, integrated communications, outdoor, and just the power of good old fashioned ideas.
Simple in, simple out
The basic ingredients that go into a good creative brief
Arriving at a simple, powerful proposition
How this leads to better, more simple and effective messaging
The importance of strategy
Creating a strategy to meet your objectives
How this can improve the effectiveness of the campaigns you produce
The use of strategy in influencing public behaviour
The principles of good OOH
Understanding outdoor and its role in your marketing mix
The basics of producing effective outdoor campaigns at all consumer touchpoint
Brand building through consistency
The power of viral
A look at great viral campaigns and what made them successful
The criteria for creating viral content that works
How viral ideas can coexist within overall brand campaigns
Selling creativity
How to present and sell good creative ideas
Managing client expectations
Tricks and tips for swinging presentations
in your favour
Finding your voice
Writing good copy across all media channels
The importance of tone of voice
Creating copy that sells
How to get the most out of
your agency
Managing and inspiring the creative process
The importance of strong relationships
Understanding the creative mind and how to make it work for you
What’s the
big idea?
Why strong ideas are at the core of all
great campaigns
Identifying ideas and their potential
How ideas are still relevant in today’s multi-channel communications world
Creating the creative directors
The role and importance of the
creative director
Managing people, clients, budgets and
the creative process
Why it is the loneliest job in the world
10 reasons why you should invest in your brand
Understanding outdoor and its role in
your marketing mix
The basics of producing effective outdoor campaigns at all consumer touchpoints
Brand building through consistency